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Five research services that can be taken separately or combined into one brief.
Start with the question, not the service
Most briefs combine two or three of the services below. Use the scoping call to work out which combination fits your decision.
Product Research
We map a product category from the inside out so you know what is actually on the market before you commit.
- Category mapping
- Requirement matching
- Specification comparison
- Candidate shortlist
Competitor Analysis
A structured read of who else is selling into your category, how they position and where the gaps sit.
- Seller and offer survey
- Positioning differences
- Price band spread
- Selling point summary
Supplier Sourcing
Desk-based sourcing: we find and describe candidate supply channels, and tell you what to verify yourself.
- Channel type mapping
- Credential information checks
- Approach and contact notes
- Risk flags to watch
Sourcing Channel Review
A side-by-side read of the channels open to you, with the practical terms that shape a decision.
- Platform and channel comparison
- Minimum order and lead times
- Logistics considerations
- Cost structure notes
Information Pack Preparation
Everything we find, compiled into one document you can act on or hand to a colleague.
- Findings compilation
- Source referencing
- Comparison tables
- Next-step checklist
What each service actually involves

Product Research
We map a product category from the inside out so you know what is actually on the market before you commit. You end the work knowing which products genuinely meet the requirement, which only appear to, and what the difference costs.
- Category mapping
- Requirement matching
- Specification comparison
- Candidate shortlist

Competitor Analysis
A structured read of who else is selling into your category, how they position and where the gaps sit. The result is a positioning map of your category: where offers cluster, where the price bands sit and which claims are repeated across the field.
- Seller and offer survey
- Positioning differences
- Price band spread
- Selling point summary

Supplier Sourcing
Desk-based sourcing: we find and describe candidate supply channels, and tell you what to verify yourself. We describe channel types and what is typically involved in approaching them. Verification of any party remains your step, and we say so clearly in the pack.
- Channel type mapping
- Credential information checks
- Approach and contact notes
- Risk flags to watch

Sourcing Channel Review
A side-by-side read of the channels open to you, with the practical terms that shape a decision. This service exists because two channels that look equivalent on price rarely are once minimum order, lead time and landed cost are put side by side.
- Platform and channel comparison
- Minimum order and lead times
- Logistics considerations
- Cost structure notes

Information Pack Preparation
Everything we find, compiled into one document you can act on or hand to a colleague. The pack is the deliverable. If it cannot be read by someone who was not on the call, it has not done its job.
- Findings compilation
- Source referencing
- Comparison tables
- Next-step checklist
What these services deliberately exclude
Excluded from every service
Purchasing, importing, customs clearance, warehousing, logistics, distribution, sales representation and negotiation.
- No orders or payments
- No customs or freight handling
- No warehousing
- No representation
- No guarantee of third-party performance
Advisory limits
Nothing we produce is legal, financial, tax or customs advice, and no finding should be read as a recommendation to buy from a specific party.
- Not legal advice
- Not financial advice
- Not customs advice
- Not a purchase recommendation
- Decisions remain yours
How most briefs are actually built
| Brief type | Services combined | Typical scope | Band |
|---|---|---|---|
| Single decision | Product Research | One category, up to six products | £45 |
| Category review | Product Research + Competitor Analysis | One to three categories | £120 |
| Sourcing decision | Product Research + Supplier Sourcing + Channel Review | Categories plus channels | £190 |
| Full information pack | All five services | Multi-category, multi-channel | Quoted after scoping |

Which services fit your question?
Describe the decision you are facing and we will suggest the smallest brief that answers it.
